H.C. VALENTINE COFFEE
Fairmont’s recent announcement that the luxury hotel brand is partnering with H.C. Valentine Coffee Company, an award-winning micro-roasting company based in Birmingham, Alabama that offers high quality, one-of-a-kind brews comprising Fair Trade blends and single origin varietals. Founded in 2007 by William and Hatton Smith, H.C. Valentine is a sister operation to the 118-year-old Royal Cup Coffee and Tea brand. H.C. Valentine was created with the mission to blend the world’s finest cup of coffee.
“In all of Fairmont’s food and beverage offerings, our goal is to deliver a premium experience with a personalized touch; offering an exclusive micro-roasted brew ensures that promise is honored in each batch of fresh coffee brewed on-property,” says Brett Patterson, Vice President of Food & Beverage, Americas at FRHI Hotels & Resorts. “H.C. Valentine Coffee Company is the right choice for our hotels because it provides our guests with a top quality artisanal coffee experience while they stay with us. We embrace and want to share unique and locally-inspired gourmand experiences with our guests in all of our destinations. This is why Fairmont is excited to be the first major luxury hotel company to feature this ‘Signature Blend’ and offer a true ‘farm-to-cup’ coffee experience throughout North America.”
H.C. Valentine’s ‘Signature Blend’ starts with the highest quality of current-season crop Arabica coffee beans. Harvested from the best coffee growing regions in Africa, Central and South America, often on small family farms that have been passed down from generation to generation, the coffee beans are typically grown between four and five thousand feet above sea level. In these higher elevations, the coffee beans ripen slowly, resulting in a higher quality product. Now you can create this perfect cup of coffee at home!