I’ve tried the gel pillow and honestly there isn’t a huge difference, these are just slightly firmer, which I actually loved as a side sleeper. The neck and shoulder support was so good I woke up feeling genuinely rested.

It’s the kind of pillow that ruins all other pillows for you. Sleeping without it now feels mildly offensive.

Really comfortable pillows, perfect for back and side sleeper! Very plush and comfortable.

The firm pillows are great. Very satisfied, however when I had a question for the store, (sent by email)

never got an answer back, so be sure before you buy.

Lovely experience. Super quick shipping. Packaged very well.

My Queen down pillow is so comfy, supports both my head and neck admirably.

I’m glad I bought it, it is well made and a generous size,

It will no doubt give me years of enjoyment.

True Luxury!